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Building Human - Growth Enabling cultures through mindset, neuroscience and a whole lot of impact and positivity!!
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Growing your business with less friction and more impact!

Welcome. Since 2016, I've been supporting small business owners who want to grow their companies with less pain and more impact. 


Ambitious small business owners typically reach out to me when:

• They want to take the business to the next level, but are not sure where to go next
• The business is growing but they have some team conflict, cultural dilution or risk of employee burnout.

Bringing 25 years of marketing experience in high growth environments and 10 years of business coaching experience I love supporting marketing agencies, consulting firms and technology companies.

Business growth is somewhat common; my clients achieve The Uncommon by growing with less stress, burnout, and cultural dilution.

If you run a UK-based B2B Service-based business, with revenues between £1-£5M and you are ready to grow more fluidly... Read On. 

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Let's Work Together

"To be honest, I was surprised at the growth we have achieved, because it made a material difference, 6 months ago, I knew that this was something that we need to do but I thought to myself I’d be surprised if it made a material difference like it did" 

Founder and  CEO

Marketing Agency

Uncommon Outcomes

My clients grow their businesses in an uncommon way - with less stress and burnout, more team alignment and positive impact. As a byproduct of our work, my clients often grow substantially, even during economic downturns.

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Cultivate a winning mindset

Change the way you see the world, yourself and the business.  Increase your confidence and deal with impostor syndrome, so you can make the best business decisions

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Commercial Advice

Explore new methods for business development and client acquisition and use your networks for growth

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Build the A-Team

Reduce employee attrition, hire quickly avoiding cultural dilusion, avoid burnout and minimise conflict in your teams.


To help Business Owners build great cultures so they can experience more growth, fulfillment and impact.

Ilse Passet

Business Coach and Mindset Expert 

As the Founder and CEO of Ilse Passet Coaching, Ilse is on a mission to empower small business owners to grow themselves and their business with less friction and a bigger positive impact.

Ilse brings the perfect blend of experience- 25 years working in Marketing for hyper-growth companies, almost 10 years of coaching experience and her Uncommon Results Method ™- using the latest science for positive results. 

Her clients describe her work as the "missing piece of the puzzle", and cite that the mindset work has been invaluable in their growth journey. 


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Effective Marketing for Small Business 

After 25 years in corporate marketing and 10 years of coaching small businesses, I've boiled down what the success factors are for effective marketing. 

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